Some industries like insurance has been using digital to promote products and attract potential customer. In insurance, collecting keywords related to travel preference, travel destination, travel facilities, could discover insights about people interest for traveling. Based on insight about people interest for traveling, a recommendation for promotion campaign for traveling could be defined. For example, promotion for travel insurance to travel to Japan.
In automotive, collecting keyword related to vehicle feature/ technology, vehicle offering/ promotion, could discover insights about people interest for new car. Based on that insight, specific promotion campaign can be designed. For example, special bonus to buy new car with new advance feature/ technology only for certain period.
※This document was originally shared in a webinar held on December 7, 2021.