SEMINAR

2021.12.07 <終了>

<For companies in Indonesia>
Technology Innovation for Your Brand Reputation in Digital World

It is essential to build a solid brand reputation. Now days customers are more trusting of experiences that other customers share in digital like on social media, blogs, or discussion boards rather than traditional advertising messages.
Now days insurance industry has presence in digital like Twitter, Facebook, Instagram, Ecommerce Website and introduce their products like travel insurance, personal accident insurance, car/motor insurance. In fact, insurance could discover potential customers and features of interest from their products by doing market research from conversation in Social Networking Site (SNS).
Automotive industry is using digital marketing to attract potential customer to buy new car and attract car owner to do periodic service at official dealer / service station rather than third party shop. Interest of potential customers to buy new car and interest of car owners to do periodic service could be discovered from conversation in Social Networking Site (SNS).
These use cases of insurance and automotive industry will be useful to consider business value for other industries like Retail, Consumer goods, and Healthcare.
There is technology innovation to listen customers voice in digital, called social listening. Social Listening can collect conversation data from various SNS, do linguistic processing, and present various analysis like sentiment analysis, trend analysis, demography, etc.

Key Takeaways

  • Customers are more trusting of experiences that other customers share in digital, therefore listening customer voice in digital is important for marketing.
  • Social Listening can be utilized not only for managing brand reputation, but even for research about brands/ products/ services to attract new customer.

Date
Tuesday, 7 December, 2021, 13:30 – 14:30 WIB
Venue
Webinar
Host
PT. QUNIE CONSULTING INDONESIA
PT. SONAR ANALITIKA INDONESIA
Language
Indonesian
Target Industry
・Insurance Industry
・Retail Industry
・Automotive Industry
Target Participants
・Chief Marketing Office (CMO)
・Marketing Manager
・Digital Marketing Manager
Fee
Free of charge

Registration

Agenda

Part 1

Business trends of digital marketing in Indonesia

Deddy Enjam Tirta, Manager, PT. QUNIE CONSULTING INDONESIA

Some industries like insurance has been using digital to promote products and attract potential customer. In insurance, collecting keywords related to travel preference, travel destination, travel facilities, could discover insights about people interest for traveling. Based on insight about people interest for traveling, a recommendation for promotion campaign for traveling could be defined. For example, promotion for travel insurance to travel to Japan.

In automotive, collecting keyword related to vehicle feature/ technology, vehicle offering/ promotion, could discover insights about people interest for new car. Based on that insight, specific promotion campaign can be designed. For example, special bonus to buy new car with new advance feature/ technology only for certain period.

Part 2

Key points to operate social listening in Indonesia

Sarah Putri, Business Development Manager, PT. SONAR ANALITIKA INDONESIA

Data is essential for any industry, data harnessed from social media and digital media can be a great assert for businesses and every department. This kind of data is derived from organic social posts and conversations that will be insightful to brands and businesses to get a look into how they are truly perceived in the public and what the public thinks they can improve in along with other key players are doing in the industry, this is Social Media.

The important things that businesses and their teams need to know are the important metrics to know which data is relevant and what can be helpful to day to day business decisions. One of these important metrics include Sentiment. Sentiment is a key factor to measuring and analyzing audience perception.

Speaker

Deddy Enjam Tirta, Manager, PT. QUNIE CONSULTING INDONESIA
Sarah Putri, Business Development Manager, PT. SONAR ANALITIKA INDONESIA

QUNIE