QUNIE CORPORATION

Tokyo, Japan – May 23, 2023 –The Japanese consultancy firm, QUNIE (NTT DATA Group; Head Office: Chiyoda-ku, Tokyo; President and CEO: Ken Tsuchihashi; company referred to as QUNIE) conducted a survey on the reality of metaverse business targeting business professionals who have been involved in considering the metaverse commercialization. The report was released today.
The purpose of this survey was to understand the status of metaverse business initiatives and to identify factors contributing to the success or failure of its commercialization. The screening survey results found that 91.9% of the initiatives that were determined to be successful or unsuccessful in operationalizations had failed.

Further narrowing down the analysis, the report compares failed and successful cases to identify characteristics of metaverse businesses that fail to commercialize from the perspectives of "concept and business model," "evaluation process," and "organization and structure." The findings are summarized into 13 key points. Additionally, the report includes insights for creating a successful business in the metaverse based on interview results from 20 individuals and its consulting experiences presented as “QUNIE’s Recommendations.”

*In this report, metaverse is defined as "a virtual space separate from the real world where users can communicate with each other on the internet using avatars.