CRM Customer Relationship Management
With changes in customers’ purchase processes and diversification of touch points due to digitalization, it becomes more complex for a company to build relationships with customers. Management is required to place top priority on responding to a rapid change in the industry environment and provide integrated customer experience promptly in a seamless and consistent manner.
QUNIE’s CRM team provides collective services to support a series of operations from strategy establishment to implementation of cutting-edge technology at all customer contacts in marketing, sales, and service sector by combining most appropriate solutions to strengthen the relationship between a company and its customers.
We can help you in areas such as:
■Customer Experience
- – Planning and develop new services
- – Establishing strategy for customer touch points
- – Developing and deploying prototypes of customer touch points
- – Establish communication design (measures for loyalty improvement)
- – CRM grand design & implementation
- – Global CRM rollout
■Data-driven Marketing
- – Analyzing marketing ROI and draw tactics
- – Reform marketing process
■Sales
- – Sales execution capability assessment
- – SFA implementation
- – Improving sales configuration
- – Implementing Salesforce
- – Creating seamless marketing and sales processes
- – Reforming sales process (making patterns of the organization’s response abilities, education, deployment)
- – Improving the efficiency of indirect sales operations and promoting outsourcing
- – Accumulating and utilize sales information
■Customer Services
- – Contact center assessment
- – Reform of after-sales service
- – Developing a multichannel contact center
- – Establishing measures to improve products and services by analyzing the VOC (Voice of Customer)
